Financial restructuring and / or post-crisis relaunch of the company
- Innovation / R & D with Procter & Gamble “Consumer Based Innovation Funnel” methodology to innovate / optimize / customize ranges of Products and Brands of Excellence. From identification of consumer needs to final consumer tests in direct comparison with the main competitors in the segment to validate the product, brand, packaging and sell-out price developed for them.
- Research and analysis on the launch market (SWOT analysis), on segment competitors, on consumers / distributors from a B2C / B2B perspective.
Marketing Mix Plan
Launch Operational Marketing Mix Plan (the 5 P’s) with sharing / supervision with the network of partners specialized in the levers provided for by the Marketing Mix: Digital Marketing, Web Communication / ADV | Social PR & Press Office | Promotional activity in store | Local & Street Marketing.
Sales and Distribution Plan
Business organization and human resources
Business organization and human resources: creation / restructuring of the company’s management team in the field of Innovation-Marketing-Sales (Export) and or creation / restructuring of the company’s Sales Agents Network: interviews and selection / identification, orientation plan and training path, activities Team Building and Empowerment (empowerment of staff), field supervision of the sales network.
Financial organization: restructuring of any corporate debt, use of subsidized finance for EU Next Generation funds – Recovery Plan, disintermediation from the ineffective Credit Community with direct access to the free market of private investors in the capital of SMEs (minibond), use of digital finance (crowdfunding and targeted online fund raising).